Branding, Advertising, Marketing & Interactive Media
For the Glitterati...TM
Serving Beauty, Fashion, Entertainment, Nightlife, Restaurant, Wine & Spirits, and Real Estate Industries, exclusively...
(This new web property is under construction and will be available to fully serve you soon!)
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Our Facebook® Page...
We will communicate with our fans often on Facebook®. You can VISIT OUR PAGE to view our existing fans, read more about us, or "like" us yourself.
Please click this link to contact us. We'd really like to get to know you and discuss your ideas. We love people, and we love to listen. We look forward to talking to you soon!
Our Public & Clientele...
The first known use of the term glitterati was in 1940, and it was used to describe emerging celebrities and socialites. The etymology for the idiom was formed by the combination of glitter which refers to the high profile, “starry” elite and literati (a replacement for the now obsolete Italian litterati referring to the “intelligentsia”): glitter + (liter) ati. In the 1950s, “glitterati” was further galvanized into American popular culture and vernacular as “the fashionable set of people engaged in show business or some other glamorous activity” (Oxford dictionaries).
Though glitterati has been traditionally used to describe celebrities, a more modern and liberal—but no less accurate and exclusive—usage refers to “beautiful people”, the “smart set”, or those who are chic, famous, or of otherwise significant public consequence. Therefore, if you are academically, artistically, socially, commercially, or politically literate (and conspicuously so), you help comprise the glitterati.
If you need a reminder or summary definition of glitterati, just remember this: the paparazzi are the photographers, and the glitterati are the people they photograph. With this understanding, you’ll do just fine.
Meanwhile, you have a better idea of whom we serve.
We are actively looking for investors. If you would like to have a high level, "are you interested?" conversation about our agency and/or the powerful, matchless, proprietary concepts we have in mind, please do not hesitate to contact us by email, immediately. Just close this box and click "contact". We will respond within 24 hours. Thank you.
What We Do
We create brands, then market and advertise them through viable interactive media. We do the same with existing brands. From a broader perspective, though, we provoke desire by articulating imagination, and we exhilarate imagination by mercilessly driving it forward with questions. We call this approach the “Antecedent-Consequent Model™”. It is founded upon the pragmatic belief that questions will always resolve to answers; and answers create and activate the branded vision. This is the abstract. The rest is proprietary. How important is this approach? Consider the following quote:
“Lawyers make untold millions of dollars by asking only those questions they have answers to. If advertisers and marketers do that, we go out of business.”
How We Do It
We use state-of-the-art technologies, cutting edge design, and proven industry methods like any other competent agency. But it’s really not about all of that. From a higher level, we start from a simple, standard premise that finds its most articulate expression in the following: we flatly refuse to do business with people or companies that have anything less than a profound understanding of what they do. This is the abstract. The rest is proprietary.
Whom We Serve
We work exclusively for a very special group we call “The Glitterati”. Largely, this group is made up of people and companies in the following industries: Beauty, Fashion, Entertainment, Nightlife, Restaurant, Wine & Spirits, and Real Estate. If you are a part of this group, please Like us on Facebook® and we'll look forward to networking with you. Down the road, maybe we can do something for you.
What We Are Interested In
We are only interested in full-blown signs and wonders. Overblown hype, maybe? Well, think about your own vision and consider again. What keeps you up at night? What makes you pace the floor? What makes you spend your money? What captivates your gaze? What creates your dreams and causes you to act in ways you cannot understand? What are the things you've seen that move people by the countless millions? Don't fool yourself. "Icon" is just too small a word for many of the miraculous things we have seen and desire. Accordingly, if we can't "shake up the world" with something that we create for you (or for ourselves), we would simply rather do something else.
If you will do what you can (and that includes paying us), we will do what you cannot (whatever that may be).
It's only common sense that we will take care of your brand no better than we take care of our own. Someone once said, "If you mess up your money, I know what you're going to do with mine. I don't even have to ask..." How true. With that in mind, we are careful to demonstrate a responsible approach to our own brand management, positioning, and advertising strategies.
Exclusivity & Discipline
"Money is never a good reason to do business with somebody." We have heard too many wealthy people say that for it to be untrue. It has been said that "all money isn't good money", and we agree. In fact, we see money as a powerful tool; and like any powerful tool, it must be respected. In truth, we lose all respect for money when we are willing to do anything with it or for it.
That said, our clients don't do business with everybody. Neither do we. We can't. Tempting as it may be, we just cannot accept every project that comes accross our desks. Like many businesses, we have entertained offers from investors and potential clients that we, sadly, had to turn down. We have also had to sever relationships with individuals for reasons ranging from their overall values to their inability to participate in processes that impact and protect image, viability, and general market health (theirs and/or our own).
To be sure, we are a "boutique" agency in every sense of the word. Sure, we may do business with a publically traded client, but we will never host an IPO of our own. That said, if we are ever able to do business with you, we will keep you in good company, and look after your interests just as we are doing for our own.
Generic advertising? Well, maybe. It does have its place. Largely, however, we will advertise for positioning and higher-level recognition purposes, only. In fact, the only "turnkey" solution we depend upon is word-of-mouth, leading to well-placed direct referrals. Moreover, much of our exposure will come from highly powered, proprietary initiatives that we will execute in the environments we choose. Let's just say that we will write our own commercials and execute them when and where we see fit. Then, we'll get to know the right people when the time is right.
Giving & Social Responsibility...
We are currently preparing our giving doctrine in order to make it available on this site. Meanwhile, if you would like more information concerning our giving doctrine and the terms it contains, please contact us immediately. Thank you!
What We Cost...
The Cost of Doing Business With Us
We charge a flat rate of $150 per hour for all agency services. Broadly, these services include account service, account planning, art direction, strategic planning, multimedia/interactive, print, website design, photography, and other general communications solutions.
For middle to enterprise level solutions, our services begin at $50,000 and can go upwards of $1,000,000 (or more), depending on what you want and what we have to do to get it done.
For example, let's say you are selling a sponsorship opportunity. What do you charge for it? The valuation costs at least $30,000. Then, in order to sell it, we have to put together the branding, ad copy, and collateral. That's another $10-$15,000. Then, we have to activate the marketing and PR people. That's another $5,000 (at least). Then, there are the lawyers (and God only knows what that cost could be). And who knows whom (or what) else we will have to involve? We're thorough, for sure. And we don't play games.
As indicated in the "About Us" section of our website, we only deal with the best and brightest of all professionals we use. In truth, their talents are prodigious, to say the least (sometimes we think they are mutants), and they certainly have a more than profound understanding of what they do . Furthermore, these people are busy like you wouldn't believe. They're always on an airplane, on the phone, in front of a computer (or all three), and when we talk to them we have to get right to the point. Moreover, before we talk to them, we'd better have a credit card on file (or at least in hand), and all of them are under contract. All of them.
Fact is, we can do most all of what you want with our "eyes closed". We just can't do it with our hands tied.
No, we are not for everybody. But we are sure you'll be more than satisfied with what we do once you engage and activate us.